Europe’s boutique hotels inspired the highest level of hospitality: customers feel like V.I.P. guests, not patients. This appeals to today’s audiences that value convenience, efficiency, and memorable design – especially when it comes to self care.

We juxtaposed old and new to communicate trust and credibility while also retaining approachability. The result is clean but not clinical. Playful but not goofy. Relaxed but not apathetic.

The lighthearted and welcoming brand essence keeps any anxiety associated with dental care at bay. No more seeing-the-dentist jitters. Just feel-good, stress-free, five-star care for teeth.