Native
Modernizing the OG of clean personal care with a sensorial digital-first refresh.
Insights & Strategy
Defining a roadmap for a refreshed digital and content experience to elevate Native on their site and across retailers.
Digital Experience
UX strategy and web design uniting content and commerce, making discovery intuitive and conversion effortless.
Art Direction & Production
Brand visual system reimagining how to capture product, people, application, scent—and the sensory joy behind it all.
Content Creation
1500+ pieces of e-content rolled out across the entire product line, driving growth and a fresh look at major retailers.
Product Launch Campaign
Launching a new product line with a concept that brings sensory indulgence to the neglected sensitive skin category.
Myo
Positioning Myo as modern physical therapy for body brilliance™.
Insights & Strategy
Transformed Myodetox from misunderstood to magnetic—reframing their offer and unlocking a scalable brand position.
Identity
Dropped the “detox.” Claimed “Myo.” Built a brand that feels as smart, strong, and brilliant as the care it delivers.
Art Direction
Replaced gym-core clichés with real-life movement—creating a visual system that’s as human as it is high-converting.
Digital Experience
Rebuilt the website as a growth engine—clarifying the care, showcasing the method, and boosting client conversions.
Physical Experience
Reimagined in-clinic spaces to feel as elevated, intuitive, and empowering as the care itself.
Merch
Extended the brand into wearable touchpoints—making body brilliance something you can feel, rep, and move in.
We evolved Myo into a modern physical therapy brand—clarifying the story, energizing the team, and setting the stage for national expansion.
“This is the most honest expression of who we are now and where we’re headed. Big love to the crew at Herman-Scheer for their partnership.”
— Scott Marcaccio, Founder & CEO
Work Impact
Contact us to talk about your brand.
Neuro
Transforming a single sku D2C nootropic into a nationwide best seller.
Insights & Strategy
Unlocking growth by moving from a niche biohacker audience to growing segment of health optimizers.
Identity
A flexible identity that works across unique form factors, flavors, and benefits.
Packaging & Retail
Now across 30k shelves from retailers like CVS and Walgreens to WholeFoods & Erewhon.
Art Direction
A distinct visual system to showcase Neuro’s science and the aspirational lifestyles it enables.
Digital Experience
An e-commerce engine meant for subscription and optimized touchpoints throughout the journey.
Content Marketing
The content to supercharge Neuro’s marketing efforts for launch and beyond.
We grew Neuro from a single SKU D2C brand to a retail powerhouse at Erewhon, Whole Foods, Walmart, and CVS, with top-seller status on Amazon and TikTok Shop.
“Our business would not be what it is today without the homies at Herman-Scheer”
– Kent Yoshimura, CEO
Work Impact
Contact us to talk about your brand.
Absorb Co.
Revolutionizing supplements with solutions you can actually feel.
Insights & Strategy
These aren’t supplements, they’re solutions.
Naming & Identity
Taking cues from 5x more bioavailability to keep your attention.
Packaging & Retail
Shelf blocking meets scroll stopping in this highly functional design.
Art Direction
Relatable lifestyle paired with scientific appetite appeal.
Digital Experience
Vibrant and grid-based organization that helps you take it all in.
Our partnership helped Absorb Co land Erewhon, amass 250K followers pre-launch, and surpass all year-one sales targets.
Work Impact
Contact us to talk about your brand.
Bobbie
Putting the mom-founded formula on the map with a 9% converting site.
Insights & Strategy
Building a launch to disrupt the category.
Digital Experience
High-performing e-commerce that builds trust with parents.
Art Direction
Heartwarming visual vignettes that celebrate all feeding journeys.
Content Marketing
Full-funnel content with storytelling from experts and customers.
We led Bobbie’s e-comm launch, selling out in 3 months and creating one of Shopify’s top-converting websites, putting Bobbie on the map as a category leader.
“You guys know how to build beautiful, functional but also genuinely helpful ecommerce experiences. Grateful for the time, energy, and collaboration.”
– Kim Chappell, CMO
Work Impact
Contact us to talk about your brand.
Lifeforce
Democratizing access to medicine 3.0 and adding life to people’s years.
Insights & Strategy
Giving people more control over their health and lives.
Identity
Differentiating in a highly technical space with a confident look.
Packaging & Retail
Elegant packaging with pops of energizing color.
Art Direction
Capturing real moments of a life lived well.
Digital Experience
Making it easy to understand your “lifescore” and get guidance.
We evolved Lifeforce’s brand from performance fitness to a broader health-conscious audience, growing the business and bringing proactive health to thousands of new customers.
“Our incredible partners at Herman-Scheer helped us gain clarity and pushed us to be different, not just better. Thank you Herman-Scheer!”
– Paige Dunn, CMO
Work Impact
Contact us to talk about your brand.
Minicircle
Elevating human potential with well-tolerated gene therapy.
Insights & Strategy
Transformed complex gene therapy science into an empowering brand story rooted in optimism.
Identity
A DNA-inspired brandmark, iridescent accent colors, and humanistic details create an identity built for personal transformation.
Digital Experience
Designed an immersive journey guiding users to align their biology with their boldest ambitions.
Packaging
A system that signals scientific credibility and modern confidence in a discreet, personal format.
Content Marketing
Positioned Minicircle as a vibrant cultural movements while simplifying the science and celebrating human potential.
Herman-Scheer are a cohesive team of surprisingly tasteful, restrained, and skillful artists who carefully listened to our company’s story and transformed that into beautiful, functional design system. Our company’s mission and soul shines through our brand with authentic simplicity.
— Mac Davis, CEO
Work Impact
Contact us to talk about your brand.