In 1971, it was a humble, West Hollywood vitamin shop. But by 2021, Earthbar was an icon, ready to expand its footprint and refresh the entire brand. From positioning and retail experience to e-commerce and product naming.
Results
A rebrand & new ecomm platform for a 50-year-old brick & mortar legacy company.
Brand Strategy
Identity Design
Product Strategy
Packaging Design
Web Design
![04 Earthbar](https://images.ctfassets.net/g754st860xe1/5IfqJIkciUsfUIInsMMSKX/bd95c80183f0085e2b437d2086226ad4/04_Earthbar.jpg?w=1120&h=1400&fl=progressive&q=70&fm=jpg)
![05 Earthbar](https://images.ctfassets.net/g754st860xe1/1wQXdievujHnJ2LP53f0sf/9ef57a06793bc2025a493b3c6ee5fa3b/05_Earthbar.jpg?w=1120&h=1400&fl=progressive&q=70&fm=jpg)
![07 Earthbar](https://images.ctfassets.net/g754st860xe1/4RcnW7Fy1bweU26obOimUI/2c253c9102996c8a0501ce438e4d0db6/07_Earthbar.jpg?w=1120&h=1400&fl=progressive&q=70&fm=jpg)
![11 Earthbar Desktop](https://images.ctfassets.net/g754st860xe1/5ycs0gr8CmvkrIQE4r34RT/19659857ab94a9f965238609286ee308/11_Earthbar_Desktop.jpg?w=1120&h=1400&fl=progressive&q=70&fm=jpg)
![12 Earthbar Desktop](https://images.ctfassets.net/g754st860xe1/7gIdAxW8sUre6Ma8nlGneG/8495d2b948b5c5f62c35c8e0aa6adde9/12_Earthbar_Desktop.jpg?w=1120&h=1400&fl=progressive&q=70&fm=jpg)
![13 Earthbar Desktop](https://images.ctfassets.net/g754st860xe1/1utvOHOSxkpa5xgWfPY63M/e5949d809824bb4658ea208292fd6b49/13_Earthbar_Desktop.jpg?w=1120&h=1400&fl=progressive&q=70&fm=jpg)
![14 Earthbar Desktop](https://images.ctfassets.net/g754st860xe1/7FfFs0AUESXpGr3ZjqlXIM/23116ae4d9bcb7611435d1c2b7b3cc3d/14_Earthbar_Desktop.jpg?w=1120&h=1400&fl=progressive&q=70&fm=jpg)
![18 Earthbar Desktop](https://images.ctfassets.net/g754st860xe1/1drkgGhoqufLulre1zKrtD/1a52494e1368010dd3a948ef7a19091a/18_Earthbar_Desktop.jpg?w=1120&h=1248&fl=progressive&q=70&fm=jpg)
![19 Earthbar Desktop](https://images.ctfassets.net/g754st860xe1/21mihLyT0J3kn1BgNPSmnt/b5450cd94c4efe5753ad2b8b77cec6f0/19_Earthbar_Desktop.jpg?w=1120&h=1248&fl=progressive&q=70&fm=jpg)
![20 Earthbar Desktop](https://images.ctfassets.net/g754st860xe1/5WqvoVSoDjvGzhubb6aWcP/4dbffa956596c1386d3a9f42e4752fbc/20_Earthbar_Desktop.jpg?w=1120&h=1248&fl=progressive&q=70&fm=jpg)