Better you.  Better all.  BetterUp. | Case Study

Personal coaching can be a tough sell — especially through the lens of concepts like mental fitness and Inner Work®. So with BetterUp, we unpacked all the esoterics with a social strategy that’s equal parts educational, aspirational, & actionable.

Results

80% follower growth on Instagram. 113% increase in engagement. 963k impressions.

Social Strategy

Ongoing Social

Content Production

Strong mental fitness means unwavering resilience in the face of uncertainty. So we built a robust multi-channel strategy with relatable content optimized for each platform — keeping us ready for any changes in the almighty algorithm.

Inner Work® is the unseen labor we do outside of traditional work norms. When BetterUp devoted a day to the concept, we executed a campaign with planned & reactive content to amplify the message beyond its 20,000+ attendees.