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Twice

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It’s time to think twice about your toothpaste.

The founders of Twice came to us with aspirations of bringing a better-for-you, socially impactful toothpaste to market. We identified an exciting opportunity to position Twice not as yet another D2C oral care company, but rather define them as a Smile brand. We built a product strategy to play on the name Twice that differentiated the morning vs. night experience.

This resulted in successfully selling two products at once, an invigorating wintergreen mint for the morning and a calming combination of lavender, vanilla and peppermint for the evening.

  • Strategy & Positioning
  • Brand Identity
  • Brand Messaging
  • Packaging Design
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