Major competitors were moving away from music, into generic programming and podcasts. We stayed true to what made us famous, revamping the identity without walking away from our brand equity or our new audience: 
Crate-digging fans.

A design system that feels alive, complete with a fresh color palette and expressive UI iconography. New media concepts and content series that combine video, live concerts and curation by real humans.

Bonus tracks: modular playlist branding, a new album-length listening feature called analog mode, and a web experience that set Napster up to enter the Web3 space. Up next: turning more fans and artists into rights holders.