A boutique  for teeth. | Case Study

The Gleamery, is a new "boutique for teeth" bringing a renaissance to the dental industry. We modernized how self-care seekers brighten their smiles with a digitally optimized, design-forward experience.

Results

In January 2023, The Gleamery opened its flagship location in Portland, Oregon.

Cultural Insights

Brand Strategy

Brand Messaging

Voice & Tone

Identity Design

Web Design

Content Production

Interiors

Europe’s boutique hotels inspired the highest level of hospitality: customers feel like V.I.P. guests, not patients. This appeals to today’s audiences that value convenience, efficiency, and memorable design – especially when it comes to self care.

We juxtaposed old and new to communicate trust and credibility while also retaining approachability. The result is clean but not clinical. Playful but not goofy. Relaxed but not apathetic.

The lighthearted and welcoming brand essence keeps any anxiety associated with dental care at bay. No more seeing-the-dentist jitters. Just feel-good, stress-free, five-star care for teeth.