Spa day every day. | Case Study

Each & Every was known for their cult-favorite natural deodorant. But their mission, market and product set?  By 2021, it was much, much bigger. So we gave them a brand identity, content production and messaging upgrade to match.

Results

A beautiful rebrand led to 500% growth and the successful launch of 3 new hero products.

Brand Strategy

Identity Design

Web Design

Packaging Design

Art Direction

Content Production

Launch Campaign

A refined design system.  Lush settings & lifestyle content.  And simple, straight-forward language.  For hair, skin and body care with nothing to hide,  we created a brand experience for one & all.

Conversion and storytelling. Micro copy and macro shots.  Education and entertainment. To create the right brand moments for our audience, we struck a balance between the sensorial and the functional.

Each & Every creates formulations that don’t just work.  They uplift. With texture. Aroma. Intent in every detail.  A mix of art and science. What we did: Express this feeling with visual & verbal design.