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Earthbar
Your home for holistic wellbeing.
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This daily news source went from 78 readers to millions. Then we made their mission bold and clear with a complete rebrand, bringing unbiased news to life in a low-trust media landscape.
Results
This is a newly launched project. Will update with results soon!
Brand Strategy
Identity Design
Web Design
Copy
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Our goal: achieve both nuance and brevity. To create trust, we took inspiration from print media, creating hierarchy with elegant typography, while our CMYK color palette provides wayfinding.
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From identity to web experience, we made the brand strategically recede to express our mission – to highlight daily content, not self-serving assets. It’s minimalism, made to be trustworthy and timeless.
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Have an idea?
Want to hear from us?
👋 hello@herman-scheer.com